Nicole Arzt M.A. is a business psychologist and hypnocoach. She writes about how habits form and how people can change their behavior in everyday life.
Articles by Nicole Arzt
Why Positive Thinking Alone Is Not Enough to Change Old Habits
Ratgeber Lifestyle · November 2, 2026 · Published in German
Why can the first coffee of the morning trigger a craving for a cigarette? Nicole Arzt describes how familiar situations prompt habitual responses. She explains how if-then plans can help people change everyday routines and how her clients rehearse new responses during hypnocoaching.
Nicole Arzt in Professional Literature and the Media
Axel Koch · “Change mich am Arsch”
Econ Verlag · 2018 · Page 83
In his book “Change mich am Arsch: Wie Unternehmen ihre Mitarbeiter und sich selbst kaputtverändern,” Prof. Dr. Axel Koch draws on a conversation with Nicole Arzt. He introduces her as a Berlin-based business psychologist and coach and discusses their conversation about hypnosis, including its use in relation to stress and sleep problems.
View the book on the publisher’s website (in German)
FÜR SIE · “Schlafen wie ein Murmeltier”
FÜR SIE · Issue 9, March 28, 2015 · Page 72
Maria Blume recounts her experience of hypnosis after years of trouble sleeping. She describes learning how to relax deeply on her own during a second session. The article refers readers to Coaching Place for more information.




